BASF

BASF ist eines der weltweit führenden Chemieunternehmen, das innovative Lösungen für verschiedene Industrien bietet.

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<div><p><strong>Unternehmensprofil:</strong><br>Die Carpet, Paper &amp; Packaging Solutions (CPP) Gruppe ist darauf spezialisiert, f&#252;hrende L&#246;sungen f&#252;r Dispersionen und Harze in der Teppich-, Papier-, Druck- und Verpackungsindustrie zu bieten. Unser Erfolg basiert auf konsequenter Kundenorientierung, praxisnahen L&#246;sungen und technischer Unterst&#252;tzung. Wir sind ein dynamisches Team mit Fokus auf profitables Wachstum und Innovation.</p><h2 class='jobSectionHeader'>Deine Aufgaben</h2><ul><li>Du entwickelst Marktsegment-Strategien und setzt diese gemeinsam mit Vertrieb und Technik um.</li><li>Du analysierst und segmentierst M&#228;rkte, w&#228;hlst Zielprodukte aus und entwickelst Gesch&#228;ftsstrategien.</li><li>Du bewertest Wettbewerbs- und Kundenlandschaften sowie bestehende Produktportfolios, um nachhaltige Innovationen zu f&#246;rdern.</li><li>Du leitest Innovations- und Gesch&#228;ftsentwicklungsprojekte von der Idee bis zur Produkteinf&#252;hrung.</li><li>Du entwickelst Go-to-Market-Pl&#228;ne, Verkaufstools und Trainingsmaterialien f&#252;r neue und bestehende Produkte.</li><li>Du sammelst und pflegst Markt- und Wettbewerbsinformationen und unterst&#252;tzt bei der Preisgestaltung.</li><li>Du organisierst und nimmst an Messen und Branchenevents teil.</li><li>Du nutzt KI und Digitalisierung, um neue Gesch&#228;ftsmodelle und Vertriebskan&#228;le zu etablieren.</li></ul><h2 class='jobSectionHeader'>Dein Profil</h2><ul><li>Du bist selbstmotiviert und unternehmerisch denkend.</li><li>Du kannst Priorit&#228;ten setzen und mehrere Projekte gleichzeitig steuern.</li><li>Du baust Beziehungen auf und kannst andere im Unternehmen beeinflussen.</li><li>Du hast eine kontinuierliche Verbesserungsmentalit&#228;t.</li><li>Erfahrung im Einsatz von KI/Digitalisierung f&#252;r neue Gesch&#228;ftsmodelle oder Effizienzsteigerung ist von Vorteil.</li><li>Erfahrung in Marketing, Vertrieb, Produktmanagement, technischer Service oder Gesch&#228;ftsentwicklung.</li><li>Sehr gute Kommunikationsf&#228;higkeiten in Wort und Schrift.</li><li>Mindestens Bachelorabschluss, ein weiterf&#252;hrender Abschluss ist von Vorteil.</li></ul><h2 class='jobSectionHeader'>Vorteile</h2><ul><li>Flexible Arbeitsmodelle, wann immer m&#246;glich</li><li>Wettbewerbsf&#228;hige Altersvorsorge mit Unternehmenszuschuss</li><li>Programme f&#252;r Wohlbefinden und umfassende mentale Gesundheitsunterst&#252;tzung</li><li>Familienleistungen wie Unterst&#252;tzung bei Fruchtbarkeit, Adoption, Elternzeit u.v.m.</li><li>Backup-Betreuung f&#252;r Kinder und &#196;ltere sowie Rabatte f&#252;r Familien</li><li>Mentoring und Karriereentwicklung</li><li>Matching Gifts Programm f&#252;r wohlt&#228;tige Zwecke</li><li>Mitarbeiterunterst&#252;tzung in Krisensituationen</li><li>Zugang zum BASF-Weinkeller, Mitarbeiterrabatte und vieles mehr</li></ul><h2 class='jobSectionHeader'>Arbeitskultur &amp; Unternehmenswerte</h2><p>BASF bietet dir die M&#246;glichkeit, an einer nachhaltigeren Zukunft mitzuarbeiten. Wir unterst&#252;tzen deine pers&#246;nliche Entwicklung und bieten ein sicheres, kollaboratives und inklusives Arbeitsumfeld. Unser Erfolg ist eng mit deinem Erfolg verbunden.</p><h2 class='jobSectionHeader'>Datenschutz</h2><p>BASF nimmt Datenschutz und Sicherheit sehr ernst. Es werden keine finanziellen Informationen per E-Mail oder Nachricht angefordert. Bei verd&#228;chtigen Vorf&#228;llen bitte melden.</p><h2 class='jobSectionHeader'>Chancengleichheit</h2><p>Wir sind ein Arbeitgeber, der Chancengleichheit bietet. Alle qualifizierten Bewerber werden unabh&#228;ngig von Rasse, Alter, Geschlecht, Religion, Herkunft, Behinderung, Identit&#228;t oder anderen gesch&#252;tzten Merkmalen ber&#252;cksichtigt.</p></div>

Wirtschaftswissenschaften

Bachelor

Sonstiges

Festanstellung

Junior

Senior

Deutsch

Du entwickelst Strategien, analysierst Markttrends und setzt innovative Projekte um. Deine Arbeit hat direkten Einfluss auf Wachstum und Erfolg. Starte jetzt den Test und finde heraus, ob du geeignet bist.

<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Now hiring! Market Segment Manager</b></H2></div><div><p> </p><p> </p><p><span style="font-size:16.0px"><strong>Come create chemistry with us!</strong></span></p><p> </p><p>Market Segment Manager, Carpet, Paper &amp; Packaging Solutions - Charlotte, NC</p><p> </p><p>The Carpet, Paper &amp; Packaging Solutions (CPP) group is dedicated to being the number one provider of dispersion and resins solutions to our customers in the carpet, paper, printing and packaging industries.</p><p> </p><p>Our multi-year success is driven by relentless customer focus, pragmatic solutions and technical support to ensure our customers’ success. This role is an exciting opportunity to join a dynamic team focused on driving profitable growth.</p><p> </p><p>CPP plays in a mature market with established competitors and customers, with the target to continue the multi-year trend of growing profitably above GDP. The plastic-to-paper packaging trend and new regulations are offering new opportunities combined with our strong intimacy, industry-shaping relationships, and technical leadership. We are looking for an entrepreneurial, self-driven segment manager to set the tone for our growth strategy.</p><p> </p><p>In this key role, you will be responsible for the strategic roadmap of the segment and implementing its execution with sales, technical and functional teams. This includes conducting market research to understand the “voice-of-customer”, market and competitive trends and translating these into tactical executions, innovation pipeline projects and pricing strategies.  You will manage the innovation pipeline, product launches, and segment’s portfolio strategy and positioning, with a keen focus on developing and promoting differentiated value-propositions. The value you drive will be measurable directly in your impact to the segment volume and margin, and you will have an opportunity for high visibility within the Dispersions North America business.  Finally, you will be responsible for the gathering and sharing of competitive intelligence in your segment, developing marketing materials, managing conferences and coordinating with global teams to ensure alignment of our regional activities.</p><p> </p><p>Travel up to 25% domestically may be required in this role.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>As a Market Segment Manager, you create chemistry by...</b></H2></div><div><p> </p><ul type="disc"><li>Applying your education and experience in marketing, sales, product management, technical service, business development, business management or other business functions, you will develop market segment strategies and lead its implementation in partnership with Sales and Technical colleagues.</li><li>Demonstrating your ability to analyze and segment markets, select target products, and prepare and execute business strategies, you will assess the competitive and customer landscapes, as well as existing product and segment portfolios, to develop the roadmap for sustainable and differentiated innovation. This includes managing existing portfolios to optimize profitability and positioning, identifying industry specific trends, understanding unmet customer needs, identifying key growth areas and opportunity fields, and developing differentiated value propositions.</li><li>Using entrepreneurial drive, project management experience, and your solid business acumen, initiate and lead innovation and business development projects from ideation to successful product launch.</li><li>Successfully engaging stakeholders within the organization, design and lead execution of the assigned segment’s channel strategy, including developing go-to-market plans, sales tools, and training / promotional materials for existing portfolios and new product launches in partnership with direct and channel partners.</li><li>Working as a highly motivated self-starter, collect, validate, maintain, and update market &amp; competitive intelligence per assigned industry segment. Additionally, you will understand value propositions and partner with Product Management to ensure accurate industry specific pricing targets are implemented.</li><li>Your outstanding verbal and written communication and presentation skills will serve you well as you organize and participate in customer and industry specific trade shows / fairs and ensure representation in key industry associations.</li><li>Utilize AI &amp; Digitalization to establish new business models, sales channels and improve efficiency</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>If you have...</b></H2></div><div><p> </p><ul type="disc"><li>Self-motivated with an entrepreneurial drive</li><li>Able to prioritize for impact across multiple topics and projects</li><li>Able to build relationships, influence across an organization, and manage projects for success</li><li>Continuous improvement mindset</li><li>Experience in using AI/ Digitalization for new business models or efficiency gains preferred</li><li>Prior experience in marketing, sales, product management, technical service, business development, business management or other business functions Excellent verbal and written communication skills</li><li>Minimum Bachelor's degree, advanced degree preferred</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Create your own chemistry with you@BASF</b></H2></div><div><p> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call <b>you@BASF</b>. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. </span></span></span></p><p style="margin-bottom:16.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Just some of the many benefits we offer include:</span></span></span></p><ul><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Flexible work arrangements whenever possible</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Highly competitive retirement savings plan with company match and investment options</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Well-being programs that include comprehensive mental health support for you and your household family members</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Back-up child and elder care with discount programs for families of all ages and stages</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Mentoring and career development opportunities that allow you to share, learn, and thrive </span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. </span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Employee crisis support for when the unexpected happens</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Access to our BASF wine cellar, employee discounts, and much more!</span></span></span></li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About us</b></H2></div><div><p style="margin-bottom:11.0px"> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Belong to Something Bigger. #belongatBASF</span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Privacy statement</b></H2></div><div><p> </p><p><span style="font-size:14.0px">BASF takes security &amp; data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact Careers.NorthAmerica@basf.com to report fraud.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Equal employment opportunities</b></H2></div><div><p> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Applicants must be currently authorized to work in the United States on a full-time basis.</span></span></span></p></div></div></div>

Zusätzliche Infos - gehören nicht zur Beschreibung:
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  "employer": "BASF Corporation",
  "city": "Charlotte",
  "stateabbr": "NC",
  "country": "US",
  "postalcode": "28273",
  "department": "ATS_WCMS_WEBFORM",
  "category": "Marketing & Sales",
  "locale": "en_US",
  "workflex": "Hybrid",
  "productservice": "",
  "posteddate": "Thu, 23 07 2026 00:00:00 GMT",
  "requiredcertification": "",
  "recruiterid": "",
  "customfield3": "f1",
  "customfield4": "l4",
  "customfield5": "t3",
  "brand": "dark_blue_NA"
}

Produktmanagement

Vertrieb

Projektmanagement

Beratung / Consulting

Teilweise im Homeoffice möglich

Du entwickelst und setzt Strategien f&#252;r einen Marktbereich um, analysierst Trends und Kundenbed&#252;rfnisse, leitest Innovationsprojekte und Produktlancierungen. Du arbeitest eng mit Vertrieb, Technik und globalen Teams zusammen und nutzt digitale Tools f&#252;r neue Gesch&#228;ftsmodelle.

Selbstmotivation

Prioritäten setzen

Beziehungsaufbau

Kontinuierliche Verbesserung

KI/Digitalisierung

Marketing

Technischer Service

Geschäftsentwicklung

Kommunikationsfähigkeiten

Marktsegment-Strategien entwickeln

Märkte analysieren und segmentieren

Wettbewerbs- und Kundenlandschaften bewerten

Innovations- und Geschäftsentwicklungsprojekte leiten

Go-to-Market-Pläne entwickeln

Markt- und Wettbewerbsinformationen sammeln

An Messen und Branchenevents teilnehmen

KI und Digitalisierung nutzen

Market Segment Manager

Gelegentliche Reisebereitschaft nötig

Unternehmensprofil:Die Carpet, Paper &amp; Packaging Solutions (CPP) Gruppe ist darauf spezialisiert, f&#252;hrende L&#246;sungen f...