BASF

BASF ist eines der weltweit führenden Chemieunternehmen, das innovative Lösungen für verschiedene Industrien bietet.

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<h2 class='jobSectionHeader'>Du schaffst Chemie, indem du...</h2><ul><li>die Entwicklung der neuen eigenständigen Markenidentität in enger Zusammenarbeit mit Agenturen und internen Stakeholdern leitest.</li><li>die globalen Markenrichtlinien des Unternehmens entwickelst, pflegst und durchsetzt.</li><li>das zentrale Markenportal (z.B. Frontify) als einzige Quelle für Markenressourcen und -tools verwaltest und weiterentwickelst.</li><li>die markenkonforme Umsetzung von Kommunikations- und Marketingaktivitäten im globalen Netzwerk überwachst.</li><li>die Markenarchitektur in enger Zusammenarbeit mit Marketing und den verschiedenen Geschäftseinheiten definierst und verwaltest, einschließlich Submarken und Produktmarken.</li><li>eng mit dem People & Culture Team zusammenarbeitest, um Konsistenz zwischen Unternehmensmarke und Arbeitgebermarke (EVP) sicherzustellen.</li><li>Beziehungen zu externen Agenturen pflegst, einschließlich Briefings, Steuerung und Budgetkoordination.</li><li>markenbezogene KPIs definierst und verfolgst, um Bekanntheit, Wiedererkennung und Konsistenz zu messen.</li><li>Vorlagen, Ressourcen und Schulungen bereitstellst, um eine konsistente Markenanwendung weltweit zu ermöglichen.</li><li>Teams zu Markenstrategie, visuellem Storytelling und Positionierung berätst.</li><li>sicherstellst, dass rechtliche und markenrechtliche Überlegungen in die Markenentwicklung einbezogen werden, in enger Zusammenarbeit mit der Rechtsabteilung.</li></ul><h2 class='jobSectionHeader'>Wenn du...</h2><ul><li>einen Abschluss in Marketing, Kommunikation, Design oder einem verwandten Bereich und 3 Jahre relevante Erfahrung ODER fünf Jahre signifikante relative Erfahrung in diesem Bereich mit einem High-School-Abschluss hast.</li><li>nachgewiesene Erfahrung in Branding, Corporate Design oder Markenmanagement-Launch hast.</li><li>starke Kenntnisse von Branding-Plattformen (z.B. Frontify), Digital Asset Management und gängigen Design-/Präsentationstools hast.</li><li>eine strukturierte, detailorientierte Arbeitsweise mit einem starken Sinn für Markenkonsistenz hast.</li><li>exzellente Kommunikationsfähigkeiten in Englisch hast. Zusätzliche Sprachkenntnisse sind von Vorteil.</li><li>die Fähigkeit hast, globale Stakeholder zu beraten und zu beeinflussen und das Bewusstsein für markenkonforme Kommunikation zu schärfen.</li></ul><h2 class='jobSectionHeader'>Erschaffe deine eigene Chemie mit dir@BASF</h2><ul><li>Flexible Arbeitsregelungen, wann immer möglich</li><li>Hoch wettbewerbsfähiger Altersvorsorgeplan mit Unternehmensbeteiligung und Investitionsmöglichkeiten</li><li>Wellness-Programme, die umfassende Unterstützung der psychischen Gesundheit für dich und deine Haushaltsmitglieder bieten</li><li>Familienbildungsleistungen (Erstattung von Fruchtbarkeits-, Adoptions- und Leihmutterschaftskosten, Mutterschafts-/Elternzeit und mehr)</li><li>Backup-Kinder- und Altenpflege mit Rabattprogrammen für Familien jeden Alters und jeder Lebensphase</li><li>Mentoring- und Karriereentwicklungsmöglichkeiten, die es dir ermöglichen, zu teilen, zu lernen und zu gedeihen</li><li>Matching-Geschenkprogramm, das es dir ermöglicht, die Wirkung deiner Beiträge an qualifizierte Wohltätigkeitsorganisationen zu vertiefen.</li><li>Mitarbeiterkrisenunterstützung für den Fall, dass das Unerwartete eintritt</li><li>Zugang zu unserem BASF-Weinkeller, Mitarbeiterrabatte und vieles mehr!</li></ul>

Bachelor

Sonstiges

Festanstellung

Junior

Senior

Englisch

Deutsch

Du bist verantwortlich für die Entwicklung und Umsetzung einer neuen Markenidentität. Deine Aufgabe ist es, die Marke zu stärken und zu formen. Bist du bereit, diese spannende Herausforderung anzunehmen? Mache jetzt den Test und finde heraus, ob du geeignet bist.

<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Now hiring! Brand Manager-Communications</b></H2></div><div><p> </p><p><span style="font-size:14.0px"><strong>Brand Manager - Communications Team</strong></span></p><p><span style="font-size:14.0px"><strong>Southfield, MI  (Hybrid)</strong></span></p><p>As the BASF Coatings Brand Manager, you will take responsibility for the consistent management and development of our global brand. This role goes beyond communication – it is about shaping and strengthening our brand identity as we are transitioning from being part of a large corporate group to becoming an independent company. As part of this transformation, we will also adopt a new corporate name in 2026. Together with agencies and our internal team, you will play a key role in building and rolling out the new brand.</p><p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>You create chemistry by...</b></H2></div><div><ul><li>Lead the development of the new standalone brand identity in close cooperation with agencies and internal stakeholders.</li><li>Develop, maintain, and enforce the global Brand Guidelines of the company.</li><li>Manage and further develop the central Brand Portal (e.g., Frontify) as the single source of truth for brand assets and tools.</li><li>Oversee brand-compliant implementation of communication and marketing activities across the global network.</li><li>Define and manage the brand architecture in close cooperation with Marketing and the different business units, including sub-brands, and product brands.</li><li>Collaborate closely with the People &amp; Culture team to ensure consistency between corporate brand and employer branding (EVP).</li><li>Manage relationships with external agencies, including briefings, steering, and budget coordination.</li><li>Define and track brand-related KPIs to measure awareness, recognition, and consistency.</li><li>Provide templates, assets, and training to enable consistent brand application globally.</li><li>Advise teams on brand strategy, visual storytelling, and positioning.</li><li>Ensure legal and trademark considerations are included in brand development, in close collaboration with the Legal department.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>If you...</b></H2></div><div><p> </p><ul><li>Degree in Marketing, Communications, Design, or a related field and 3 years related expertise OR five years significant relative experience in this field with high school diploma.</li><li>Proven experience in branding, corporate design, or brand management launch.</li><li>Strong knowledge of branding platforms (e.g., Frontify), digital asset management, and common design/presentation tools.</li><li>Structured, detail-oriented working style with a strong sense for brand consistency.</li><li>Excellent communication skills in English. Additional language skills are a plus.</li><li>Ability to advise and influence global stakeholders and build awareness for brand-compliant communication.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Create your own chemistry with you@BASF</b></H2></div><div><p> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call <b>you@BASF</b>. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. </span></span></span></p><p style="margin-bottom:16.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Just some of the many benefits we offer include:</span></span></span></p><ul><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Flexible work arrangements whenever possible</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Highly competitive retirement savings plan with company match and investment options</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Well-being programs that include comprehensive mental health support for you and your household family members</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Back-up child and elder care with discount programs for families of all ages and stages</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Mentoring and career development opportunities that allow you to share, learn, and thrive </span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. </span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Employee crisis support for when the unexpected happens</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Access to our BASF wine cellar, employee discounts, and much more!</span></span></span></li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About us</b></H2></div><div><p style="margin-bottom:11.0px"> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Belong to Something Bigger. #belongatBASF</span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Privacy statement</b></H2></div><div><p> </p><p><span style="font-size:14.0px">BASF takes security &amp; data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Pay transparency</b></H2></div><div><p> </p><p><span style="font-size:14.0px">BASF is committed to pay transparency practices. The competitive Pay Range for this role is $xxx - $xxx. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Equal employment opportunities</b></H2></div><div><p> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Applicants must be currently authorized to work in the United States on a full-time basis.</span></span></span></p></div></div></div>

Zusätzliche Infos - gehören nicht zur Beschreibung:
{
  "employer": "BASF Coatings LLC",
  "city": "Southfield",
  "stateabbr": "MI",
  "country": "US",
  "postalcode": "48033-2442",
  "department": "ATS_WCMS_WEBFORM",
  "category": "Public Relations / Communications",
  "locale": "en_US",
  "productservice": "",
  "posteddate": "Fri, 31 10 2025 00:00:00 GMT",
  "requiredcertification": "",
  "recruiterid": "",
  "customfield3": "f2",
  "customfield4": "l4",
  "customfield5": "t3",
  "brand": "light_green_NA"
}

Produktmanagement

Beratung / Consulting

Projektmanagement

Teilweise im Homeoffice möglich

Als Brand Manager im Communications Team übernimmst du die Verantwortung für die konsistente Verwaltung und Entwicklung unserer globalen Marke. Du arbeitest eng mit Agenturen und internen Teams zusammen, um die neue Markenidentität zu entwickeln und umzusetzen.

Branding-Plattformen

Digital Asset Management

Design-/Präsentationstools

Markenkonsistenz

Markenidentität entwickeln

Markenrichtlinien pflegen

Markenportal verwalten

Kommunikationsaktivitäten überwachen

Markenarchitektur definieren

Zusammenarbeit mit People & Culture Team

Agenturbeziehungen pflegen

Marken-KPIs verfolgen

Vorlagen und Schulungen bereitstellen

Beratung zu Markenstrategie

Rechtliche Überlegungen einbeziehen

Brand Manager - Communications

Gelegentliche Reisebereitschaft nötig

Du schaffst Chemie, indem du...die Entwicklung der neuen eigenständigen Markenidentität in enger Zusammenarbeit mit Ag...