Prysmian

Prysmian ist der Weltmarktführer in der Kabelindustrie und führt die  Energiewende und die digitale Transformation an.

<h2 class='jobSectionHeader'>Responsibilities</h2><ul><li>Develop and execute product marketing strategies for electrification-related cable segments</li><li>Translate technical product knowledge into value-driven messaging for different customer segments (installers, wholesalers, industrial customers)</li><li>Support new product launches with targeted campaigns, content creation, and training materials</li><li>Collaborate closely with sales, product management, and local marketing contacts in Germany, Poland, Czech Republic, Hungary, and Romania</li><li>Coordinate trade fair participation, customer events, and digital campaigns relevant to the electrification segment</li><li>Monitor market trends, customer needs, and competitor activity to adapt marketing activities accordingly</li><li>Travel to customer meetings, events, and regional sites (up to 50%)</li></ul><h2 class='jobSectionHeader'>What We’re Looking For</h2><ul><li>5+ years of experience in marketing, ideally within the electrical, industrial equipment, or building technology sector</li><li>Solid understanding of B2B marketing and technical product positioning</li><li>Experience in working with construction or industrial customer segments</li><li>Strong project management and organizational skills</li><li>Ability to work independently and cross-functionally in an international environment</li><li>Fluent German and English (written and spoken) is a must</li><li>Willingness to travel</li></ul><h2 class='jobSectionHeader'>What We Offer</h2><ul><li>A dynamic and international work environment in a leading manufacturing company</li><li>The opportunity to shape the regional marketing strategy for a high-potential business segment</li><li>Flexible working model with travel opportunities and cross-country collaboration</li><li>Professional development and growth prospects in a growing organization</li><li>Mental health is important to us. In cooperation with nilo.health, our employees have access to a mental health program that offers free 1-on-1 sessions with experienced psychologists and coaches and many other topics related to mental well-being</li><li>Bike leasing incl. employee subsidy for the first bike</li><li>Various share programs for all employees and other benefits such as company fitness with egym Wellpass or corporate benefits (employee discounts)</li></ul>

Festanstellung

Senior

Deutsch

Englisch

Du entwickelst Marketingstrategien für Kabelprodukte und verbindest technisches Wissen mit Kundenwert. Bist du bereit, den nächsten Schritt in deiner Marketingkarriere zu gehen? Mache jetzt den Test und finde heraus, ob du geeignet bist.

About Prysmian 

Prysmian is a global cabling solutions provider leading the energy transition and digital transformation. 

 

Prysmian is a public company listed on the Italian Stock Exchange, with almost 150 years of experience, over 33,000 employees, 104 plants and 27 R&D centers in over 50 countries. 

Everyone at Prysmian has the potential to make their mark; because whatever you do, wherever you are based, you will be part of a company that is helping transform the world around us. 

We are looking for a driven and experienced Marketing Manager to join our regional marketing team. This role will focus on standard low-voltage cables as well as special industrial applications. You will play a key role in developing and executing marketing strategies that drive growth in our electrification business segment across Germany and Central Eastern Europe (CEE). If you are passionate about connecting technical products with customer value and ready to take the next step in your marketing career, we’d love to hear from you.

Location: Flexible, with regular travels

Responsibilities

Develop and execute product marketing strategies for electrification-related cable segments
Translate technical product knowledge into value-driven messaging for different customer segments (installers, wholesalers, industrial customers)
Support new product launches with targeted campaigns, content creation, and training materials
Collaborate closely with sales, product management, and local marketing contacts in Germany, Poland, Czech Republic, Hungary, and Romania
Coordinate trade fair participation, customer events, and digital campaigns relevant to the electrification segment
Monitor market trends, customer needs, and competitor activity to adapt marketing activities accordingly
Travel to customer meetings, events, and regional sites ( up to 50%)

What We’re Looking For

5+ years of experience in marketing, ideally within the electrical, industrial equipment, or building technology sector
Solid understanding of B2B marketing and technical product positioning
Experience in working with construction or industrial customer segments
Strong project management and organizational skills
Ability to work independently and cross-functionally in an international environment
Fluent German and English (written and spoken) is a must
Willingness to travel

What We Offer

A dynamic and international work environment in a leading manufacturing company
The opportunity to shape the regional marketing strategy for a high-potential business segment
Flexible working model with travel opportunities and cross-country collaboration
Professional development and growth prospects in a growing organization
Mental health is important to us. In cooperation with nilo.health, our employees have access to a mental health program that offers free 1-on-1 sessions with experienced psychologists and coaches and many other topics related to mental well-being
Bike leasing incl. employee subsidy for the first bike
Various share programs for all employees and other benefits such as company fitness with egym Wellpass or corporate benefits (employee discounts)

Prysmian , as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities. We strongly believe that diversity brings significant value at all levels of the organization, increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity, Equity, and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture, Prysmian is committed to the development of an organization that prioritizes talent, where people feel respected, included, and free to fully express their potential just as they are. 


All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process, as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race, ethnicity, religion, nationality, origin, citizenship status, socio-economic status, age, sex, gender identity or expression, sexual orientation, marital status, disability, military service or veteran status, pregnancy, parental leave, medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.

Visit our DE&I Page to learn more about Prysmian's commitments.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.

Produktmanagement

Projektmanagement

Teilweise im Homeoffice möglich

Als Marketing Manager entwickelst und führst du Produktmarketingstrategien für Kabelsegmente im Bereich Elektrifizierung durch. Du übersetzt technisches Produktwissen in wertorientierte Botschaften für verschiedene Kundensegmente und unterstützt Produkteinführungen mit gezielten Kampagnen und Schulungsmaterialien.

B2B Marketing

Technische Produktpositionierung

Organisationsfähigkeit

Produktmarketingstrategien entwickeln

Technisches Wissen in Kundenbotschaften umsetzen

Neue Produkteinführungen unterstützen

Mit Vertrieb und Produktmanagement zusammenarbeiten

Messen und Kundenveranstaltungen koordinieren

Markttrends und Kundenbedürfnisse überwachen

Reisen zu Kundentreffen und Veranstaltungen

Marketing Manager

Viel Reisebereitschaft nötig

ResponsibilitiesDevelop and execute product marketing strategies for electrification-related cable segmentsTr...