Crop Marketing Specialist

GENERAL RESPONSIBLITIES:

• Live and promote "we never compromise on safety". Follow all environment, health and safety related precautions.
• Business related information and documents should be protected against misuse or loss by appropriate Information protection measures.
• Actively represent BASF Group interests and act as a role model with regards to Compliance and Code of conduct, ensure adherence to legal regulations and the company’s internal guidelines as well CORE values and principles.

Strategic Responsibilities

• Actively represents the interests of BASF.
• Leads by example and serves as a strong advocate for BASF’s corporate values and principles, reinforcing the company’s image.
• Contributes to maintaining BASF’s long-term competitiveness.
• Complies with BASF Group’s Compliance Program.
• Adheres to occupational health and safety regulations, industrial hygiene standards, and fire safety requirements as mandated by both the Republic of Uzbekistan and BASF.
• Observes all legal requirements governing BASF’s operations, as well as the company’s internal policies and procedures.
• Maintain business ethics and communicate respectfully and positively with colleagues and clients.

Operational Responsibilities

• Analyze market segments for target crops and monitor competitor activities.
• Track the development trends of target crops in Central Asia and the Caucasus (Georgia, Armenia), and develop medium- and long-term crop strategies.
• Participate in defining competitive scenarios for product launches in target countries, including risk and trend assessment (supporting business project approvals in relevant countries).
• Develop advertising campaigns in collaboration with sales managers for the relevant geography and the communications manager (Almaty).
• Identify target audiences and develop communication approaches and formats (Kazakhstan, Uzbekistan) in cooperation with the marketing group leader, coordinating promotional activities with territorial sales managers (including CRM system usage).
• Monitor sales, product availability, and financial results at the product level, identify deviations, and take corrective actions.
• Actively participate in developing BASF’s portfolio for relevant crops/countries.
• Develop concepts and implement actions for product launches, considering global marketing campaigns.
• Responsible for product/brand promotional materials and planning marketing activities: coordinating the full cycle from idea to implementation (with support from the communications specialist).
• Develop product portfolios and ensure effective marketing and technical positioning.
• Ensure sustainable medium- and long-term portfolio development by identifying portfolio development projects.
• Provide technical support in Kazakhstan and Uzbekistan.
• Foster cooperation between the technical and sales departments in joint annual projects (Uzbekistan, Kazakhstan).

WHAT YOU OFFER

Education:

• University degree (agriculture or related fields).
• Fluent in Russian and English (upper intermediate/advanced level).

Professional Experience / Technical Skills:

• At least 3 years of experience in similar positions.
• Relevant experience with marketing tools (market segmentation, concept development, product/solution promotion).
• Knowledge and application of strategic marketing.
• Strong communication and presentation skills.
• Knowledge of agribusiness and production of vegetables, fruits, seed crops, and potatoes.

Personal Skills:

• Strategic thinking.
• Results-oriented.
• Teamwork skills.
• Goal-setting abilities.
• Effective communication.
• Flexibility in managing crop marketing and technical support tasks during the agricultural season, in coordination with department heads.

WHAT WE OFFER

• Competitive compensation package, including salary and annual bonus system.
• Benefits such as medical insurance, life insurance, and corporate training.
• Onboarding program to help you quickly integrate and become part of the BASF team from day one.
• Flexible work schedule to help you balance work and personal life.
• Corporate mobile phone.
• Corporate car.