BU Marketing Manager

Main Tasks:

1. Custodian of BU Strategy -> Short – medium – Long: Drive on opportunities and risk
   • Preparation of roadmap for the BU for next 3 year
   • Crop System wise clear direction to BU team on what part (Product volume / TA%/ MS% etc.) with the help of key Crop manager. Review of the same by end of the year
2. Driver of New Product Growth – understand, analyze and define potential for new products and execute to realize the potential
   • Implementation of Demo protocol (from PM)
   • Robust plan for new product demonstration for creation of adequate first-time user base (in consultation with CM / BUL)
   • Update demos (tracking samples & MDAs
   • Demo report / summary with feedback with testimonials (standard template to be provided by CM / PM)
   • Need-based Market Research / Dip Stick survey (for all key stakeholders) understanding preparedness of the market
   • Feed-forward to CM & PM on existing products & new product
   • Active participation in Pricing (input), storyline, communication and defining UVPs
3. Campaign Management for the BU: Crop system, focusing on power brands
   • Prepare In-depth BU wise annual activities /Liquidation driven campaign plan at beginning of the year (Including of Power brand achievement, new launch preparedness)
   • Set expectation from each territory on what part in campaign plan, enable TMs to bring territory strategy at associate level
   • Clear visibility of input requirement to marketing service (-90 days) & ensure that Field team has adequate promotional tools for execution of the plan /campaign
   • Regular activity tracking mechanism providing visibility to all on progress
   • Audit, Review and proper closure of each key BU Campaigns , post audit decide on way forward based on finding
4. Working closely with Associates, BDL and BCL to work on improving efficiency:
   • Partnering with training team to increase efficiency of associates (Identify specific training program for associates)
   • Closely work with DO/ Sr DO to develop for next role
5. Market & Crop Intelligence:
   • Keeping a close watch on market environment development / innovation /generic entry etc.
   • Identification of New crop segment for strategic products and new products launch.
   • providing above insights to the BUL, Head BUMM, Head of Sales and Marketing Team on weekly or monthly basis
6. Grower Digital Outreach:
   • Closely work with country digital team to develop tool which can help in reach at farmer level
   • Work with CM/ training team to prepare digital ready reckoner for associates' efficiency
   • Support HO team to Develop digital input tools to get away from print input

Job Requirements:

• B.Sc Agri / M.Sc Agri / MBA ABM
• 3 to 8 years’ experience in Sales, Commercial excellence or Marketing
• Good understanding of crops and products
• Ability to collaborate and drive campaigns
• Strong Analytical ability, stakeholder management and communication skills
• Ability to understand micro and macro-economic changes and its impact on business
• Strong business accumen