Regional Marketing Manager - Agricultural Solutions

Job Responsibilities

• Lead the MENILE Marketing Strategy & plans in line with the overall business objectives & KPIs through effective Portfolio Development & Crop Strategies.
• Drive the Portfolio Planning, analysis and life-cycle management decisions based on identification of gaps and new opportunities to contribute to the growth of the business.
• Lead the implementation of 3rd party opportunities on local level and regional level.
• Drive systematic Value Positioning of our products and offerings in the market.
• Actively manage the bridging strategies within portfolio (articles, rationalization, harmonization, phase-outs…) based on regulatory inputs, supply chain efficiencies and crop system updates.
• Close collaboration and alignment with Crop System Team to ensure proper GTM approach strategy rollout & deployment, opportunities and growth drivers are adopted.
• Ensure that all product technical information is embedded and deployed within the value chain across various customer segments, Farmers, Retailers, Key Accounts, and distributors.

Business & Growth plans

• Lead the 3 Year growth Plans and annual operational plan to drive sustainable growth through building a solid LCM and innovation for our portfolio.
• Full ownership & development of effective Product price positioning strategies & pricing to drive business profitability & market share growth.
• Build and drive long & Short-term forecasting and planning for all countries in the region.
• Support developing country budget (sales, costs, KPIs).
• Maintain Cost transparency for marketing related selling cost.
• Support forecast accuracy and develop strategies together with sales to bridge any sales gaps and needed support to meet business objectives and targets.
• Ongoing development and implementation of CRM strategy, database build-up and the successful execution of CRM campaigns that support the Sales Objectives.

Sustainability & Digitalization

• Oversee the development & deployment of AP Sustainability Roadmap.
• Embed Sustainability mindset within AP organization & community and within relevant communication, activations, business offerings.
• Drive Digitalization Enhancement to support business performance and value added support and engagement with farmers.

Marketing Communication

• Ensure delivery of Marketing plans & Communication Road map; clear and targeted product and crop campaigns, brand plans, calendars and marketing activations, in line with the overall business objectives through efficient & effective touchpoints (On ground/digital) in accordance with the business & marketing objectives for maximum impact.
• MarCom team delivers based on business objectives, and sales priorities.
• Guarantee that all marketing activities are aligned with the brand essence and vision and that all brand guidelines are implemented across online and offline platforms.
• Ownership & management of annual marketing budget covering MarCom, Trade Marketing, Sustainability and Digitalization plans.

Market Intelligence

• Provide & support the business with needed market intelligence including market insights & consumer trends, competitive landscape, & relevant updates to enhance business footprint & increase consumer conversion.
• Implement, analysis and set actions from independent market research program or competitor monitoring to support development of consumer, channel and sales strategies.

Marketing Team Management

• Leading & overseeing the Portfolio Management, MarCom, Technical Market Development, Sustainability & Digitalization functions within the MENILE Agricultural Solutions business.
• Manage the Marketing Team by setting clear and measurable individual targets for direct reports/consultants.
• Development & Coaching the Marketing Team to achieve full potential and drive personal success and business growth.

Qualifications & Competencies

• Minimum 3-5 years in a Leadership Role as Marketing Head/ Manager. Experience in the Agriculture industry is a major plus.
• Hands on exposure, with the market dynamics having on ground presence with the end consumer and key stakeholders such as Distributors/ retailers/ wholesalers.
• Proven track record in ability to driving business growth, building brands, delivering successful communication programs, innovation, and activations.
• Strong business acumen and demonstrates ownership.
• Strategic Thinking and problem-solving techniques.
• Striving for Achievement & result oriented.
• Analytical Data-driven skills and an affinity for numbers.
• Outstanding Presentation & Communication skills.
• Strong Leadership & Managerial skills.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done.
• Leading employees to success with demonstrated ability to develop, mentor and coach.
• Proficient English and Arabic language skills, writing skills and High level in MS Office.

General Responsibilities

• EHS and Information protection: Live and promote "we never compromise on safety".
• Follow all environment, health and safety related precautions.
• Business related information and documents should be protected against misuse or loss by appropriate Information protection measures.
• Actively represent BASF Group interests and act as a role model with regards to Compliance and Code of conduct, ensure adherence to legal regulations and the company’s internal guide.