Sales Manager- Personal Care Solutions

Objectives of the Position

• To interface with key customers and BASF internal stakeholders to positively impact the business
• To effectively engage with customers and feedback BASF internally about opportunities as well as threats to business
• To drive profitable growth of business in India through Techno Commercial Focus

Main Tasks

• Strategic:

• Responsible for business top line, bottom line and volume growth as per annual targets.
• Develop and maintain strategic long-term business relationships with respective accounts (all decision-makers) to promote brand value.
• Utilize product application knowledge as well as thorough knowledge of entire customer and market value chain to anticipate market trends.
• To propose new business models to capitalize new opportunities.
• Develop, implement and monitor agreed sales strategies including pricing implementation.

• Planning & Operational:

• Responsibility for the overall sales process, aiming to meet or exceed sales targets and profitability for the business through planning, forecasting and payment collection.
• Responsibility for financial performance to achieve agreed-on targets regarding net sales contribution margin, and fixed costs for the business.
• Formulate and implement key account strategy and plan. Optimise the results, drive sales, achieve customer intimacy, increase recognition and customer satisfaction to realise growth of the account.
• To represent the business at key industry events to obtain information on market and creative trends.
• Establish control systems to effectively manage the business in line with targets. Establish and implement effective reporting systems to monitor the same.
• Stimulate and develop market intelligence to pursue market growth and deepen market penetration e.g. attracting and gaining new customers, applications and innovations.

• Responsible for efficient management of receivable, DIV, DSO.
• Provide accurate sales forecast, supporting efficient planning of products and services.

• Leadership:

• Work closely with regional RBU for effective cross collaboration.
• Optimize & strengthen distribution network and ensure effective distributors management.
• Interface between account and BASF departments to provide ongoing support and ensure customer satisfaction.
• Influence decision makers in a complex environment within and outside BASF at all levels, and drive actions / decisions without disciplinary responsibility.
• Represent BASF to improve company image in general forum

Minimum Education and Qualification Required

• Education: Bachelor of Science or engineering
• Working Experience in Personal care industry (min required exp.): 5 – 6 Years
• Technical & Professional Knowledge: Broad understanding of Personal care ingredients as well as formulation knowledge. Should be able to have a lasting, positive impact with solution oriented approach