BASF

BASF ist eines der weltweit führenden Chemieunternehmen, das innovative Lösungen für verschiedene Industrien bietet.

title

<h2 class='jobSectionHeader'>Stellenbeschreibung</h2><ul><li>Entwicklung von mehrjährigen Launch-Plänen und Marketingkommunikation für neue Herbizid- und Insektizid-Wirkstoffe, einschließlich Markenentwicklung, Positionierung, technische Materialien, Video-Assets, Werbung, Eventpräsenz und Kommunikation.</li><li>Führung, Aufsicht und Beratung von regionalen und nationalen Marketingkommunikationsteams zur Markenpositionierung und Einhaltung der BASF-Markenstandards.</li><li>Unterstützung der VPs bei der internen und externen Kommunikation der strategischen Roadmaps.</li><li>Aktives Mitglied im Wheat Crop System Extended Core Team, Beratung der globalen Teams zu Messaging und Branding.</li><li>Hybride Rolle mit mindestens 3 Tagen pro Woche im Büro in RTP, NC.</li></ul><h2 class='jobSectionHeader'>Anforderungen</h2><ul><li>Abschluss in Kommunikation, Journalismus oder einem verwandten Bereich mit Schwerpunkt auf Marken-/Marketingkommunikation.</li><li>Mindestens 10 Jahre Erfahrung in der strategischen Kommunikation, einschließlich signifikanter Erfahrung in der Landwirtschaft.</li><li>Erfahrung in der Führung und Verwaltung externer Agenturpartner.</li><li>Erfahrung in der Entwicklung und Umsetzung von Kommunikationsplänen und Markenentwicklungsprozessen für neue Wirkstoffe.</li><li>Hervorragende Schreib-, Bearbeitungs- und Kollaborationsfähigkeiten.</li><li>Erfahrung im Aufbau von Beziehungen zu verschiedenen Stakeholdern zur Entwicklung effektiver Kommunikationsstrategien.</li><li>Fähigkeit, in einem großen Matrixunternehmen zu arbeiten, um organisatorische Ziele zu erreichen.</li><li>Reisebereitschaft von 10-20% der Zeit, national und international.</li></ul><h2 class='jobSectionHeader'>Vorteile</h2><ul><li>Flexible Arbeitszeiten, wann immer möglich.</li><li>Hoch wettbewerbsfähiger Altersvorsorgeplan mit Unternehmensbeteiligung und Investitionsmöglichkeiten.</li><li>Programme zur Förderung des Wohlbefindens, einschließlich umfassender Unterstützung der psychischen Gesundheit.</li><li>Familienfördernde Leistungen wie Fruchtbarkeits-, Adoptions- und Leihmutterschaftserstattung.</li><li>Backup-Betreuung für Kinder und ältere Menschen mit Rabattprogrammen.</li><li>Mentoring- und Karriereentwicklungsmöglichkeiten.</li><li>Matching-Geschenkprogramm zur Vertiefung der Wirkung von Spenden an qualifizierte Wohltätigkeitsorganisationen.</li><li>Mitarbeiterkrisenunterstützung für unerwartete Ereignisse.</li><li>Zugang zum BASF-Weinkeller, Mitarbeiterrabatte und vieles mehr.</li></ul>

Wirtschaftswissenschaften

Bachelor

Festanstellung

Senior

Deutsch

Du entwickelst und führst Marketingkommunikationsstrategien für die Landwirtschaft. Deine Arbeit trägt dazu bei, die besten Ergebnisse für Landwirte und Stakeholder zu erzielen. Mache jetzt den Test und finde heraus, ob du geeignet bist.

<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Now hiring! Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC</b></H2></div><div><p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">We are looking for a Global Strategic Brand and Marketing Communications Manager to join our Agricultural Solutions team based in Research Triangle Park, NC.</span></span></p><p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"> </span></span></p><p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b style="font-weight:bold">Come create chemistry with us!</b></span></span></p><p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Everything we do, we do for the love of farming. Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population, while reducing environmental impacts.  Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society.  #ForTheLoveOfFarming #TheBiggestJobOnEarth</span></span></p><p> </p><p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">The Global Strategic Brand and Marketing Communications Manager will play a key role in adding value to the Agricultural Solutions business. This position is responsible for recommending and developing marketing communication strategies, and for managing creative and efficient marketing communications programs and campaigns. These efforts will align with the Agricultural Solutions divisional business strategy, as well as the business strategies for Herbicides, Insecticides and the Wheat Crop System.<br>The position will be part of the Global Strategic Messaging &amp; Marketing Communication team, reporting directly to the Team Lead Marketing Communications &amp; Brand Management, in Limburgerhof/Germany. The position is also part of the Global Strategic Marketing Herbicides and Insecticides teams and has a dotted reporting line to the Vice President (VP) Crop System Wheat &amp; Portfolio Solutions Herbicides and the Vice President Crop System Rice &amp; Portfolio Solutions Insecticides / Seed Treatment. The position will also work closely with other Global Marketing Communications Managers, the Agricultural Solutions divisional brand champion, and Corporate Communications brand professionals, when necessary.</span></span><br> </p><p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>As a Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC, you create chemistry by...</b></H2></div><div><p> </p><ul><li>Developing multi-year launch plans and marketing communications that are in alignment with global and regional needs, budget and timelines for new Herbicide and     Insecticide active ingredients including brand name development, positioning, technical materials, video assets, advertising, major event presence, internal and     external communications, etc. with global agencies.</li><li>Providing leadership, oversight and consultation with regional and country marketing communications teams on how the active ingredient brands are positioned in the     market, ensuring all BASF brand standards are applied, including but not limited to brand development, brand standards, and trademarks, and ensures all products are     marketed in line with the Herbicide or Insecticides strategic goals.</li><li>Supporting the VP Crop System Wheat &amp; Portfolio Solutions Herbicides and the VP Crop System Rice &amp; Portfolio Solutions Insecticides / Seed Treatment and others in     communicating the relevant strategic roadmaps internally and externally.</li><li>Active member of the Wheat Crop System Extended Core Team, providing strategic communications consultation and guidance to the global teams on messaging, branding,     etc.</li><li>This is a hybrid role which requires a minimum of working 3 days a week in our RTP, NC office.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>If you...</b></H2></div><div><ul><li>Bachelor’s degree in Communications, Journalism, or a related field with an emphasis on branding/marketing communications.</li><li>Minimum 10 years strategic communications experience, including significant experience in agriculture.</li><li>Experience leading and managing external agency partners. </li><li>Experience developing and executing communication plans and leading branding development processes for new active ingredients.</li><li>Exceptional writing, editing and collaboration skills, with the ability to understand and simplify business and technical information under tight deadlines.</li><li>Experience working and building relationships with diverse stakeholders (e.g., senior executives, cross-functional and cross-regional teams, and external partners) to build and execute effective communications strategies.</li><li>Demonstrated ability to work within a large matrixed company to achieve organizational goals.</li><li>Candidate must be willing and able to travel 10-20% of the time, domestically and internationally.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Create your own chemistry with you@BASF</b></H2></div><div><p> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call <b>you@BASF</b>. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. </span></span></span></p><p style="margin-bottom:16.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Just some of the many benefits we offer include:</span></span></span></p><ul><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Flexible work arrangements whenever possible</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Highly competitive retirement savings plan with company match and investment options</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Well-being programs that include comprehensive mental health support for you and your household family members</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Back-up child and elder care with discount programs for families of all ages and stages</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Mentoring and career development opportunities that allow you to share, learn, and thrive </span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. </span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Employee crisis support for when the unexpected happens</span></span></span></li><li><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Access to our BASF wine cellar, employee discounts, and much more!</span></span></span></li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About us</b></H2></div><div><p style="margin-bottom:11.0px"> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Belong to Something Bigger. #belongatBASF</span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Equal employment opportunities</b></H2></div><div><p> </p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.</span></span></span></p><p style="margin-bottom:11.0px"><span style="font-size:14.0px"><span style="font-family:Arial, sans-serif"><span style="color:black">Applicants must be currently authorized to work in the United States on a full-time basis.</span></span></span></p></div></div></div>

Zusätzliche Infos - gehören nicht zur Beschreibung:
{
  "employer": "BASF Corporation",
  "city": "Research Triangle Park",
  "stateabbr": "NC",
  "country": "US",
  "postalcode": "27709",
  "department": "ATS_WCMS_WEBFORM",
  "category": "Public Relations / Communications",
  "locale": "en_US",
  "productservice": "",
  "posteddate": "Tue, 08 04 2025 00:00:00 GMT",
  "requiredcertification": "",
  "recruiterid": "",
  "customfield3": "f2",
  "customfield4": "l4",
  "customfield5": "t3",
  "brand": "light_green_NA"
}

Management

Produktmanagement

Beratung / Consulting

Teilweise im Homeoffice möglich

Als Global Strategic Brand and Marketing Communications Manager entwickelst du mehrjährige Launch-Pläne und Marketingkommunikation für neue Herbizid- und Insektizid-Wirkstoffe. Du führst und berätst regionale Teams, unterstützt VPs bei der Kommunikation und bist aktives Mitglied im Wheat Crop System Team.

Strategische Kommunikation

Erfahrung in Landwirtschaft

Führung externer Agenturpartner

Schreib- und Bearbeitungsfähigkeiten

Beziehungsaufbau mit Stakeholdern

Arbeiten in Matrixunternehmen

Entwicklung von Launch-Plänen

Markenentwicklung

Führung von Marketingkommunikationsteams

Unterstützung der VPs bei Kommunikation

Beratung zu Messaging und Branding

Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC

Gelegentliche Reisebereitschaft nötig

StellenbeschreibungEntwicklung von mehrjährigen Launch-Plänen und Marketingkommunikation für neue Herbizid- und Insekt...

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