Crop Manager

BASF

Festanstellung

Management, Produktmanagement, Vertrieb

Bachelor, Master

Nächstmöglicher Zeitpunkt

Deutsch

GODREJ ONE, Pirojshanagar, Vikhroli, Mumbai, Maharashtra, India



Objective of the Position

Crop and Crop Systems are fundamental approach drivers in Agricultural Solutions long term strategy. The Crop Strategy in a country is the responsibility of Crop Manager. Crop Strategy encompasses:

  1. Steering key levers eg Innovation & Portfolio for a Crop
  2. Enabling business objectives of sustainable profitable growth for responsible Crop in the short term
  3. Leading sustainable Portfolio development for the crop in long term (Including – Out & In Licensing)
  4. Formulation and execution of Marketing Strategy:
    1. Business Long Term Forecast (LTP) & Business Case developments (Process ownership)
    2. New Product Launches (Process ownership)
    3. Right marketing mix - Product, Price, Positioning, Branding, Communication
    4. Life Cycle Management
    5. Competitive track & Generic defense
    6. Taking proactive strategic moves to gain Market Share in Crop

Main Responsibilities

A] Develop and Drive Crop Strategy

  • Own & lead - Crop, Customer Needs, Market & Competition understanding on a long term horizon
  • Identification of new crop opportunities for existing products & development of BCs
  • Identification of innovations & development of Business Cases for new Products
  • Ensuring profitability of current & future portfolio in a Crop
  • Successful adoption of Global and Regional concepts to Crop strategy
  • Ensuring business alignment in LTP/AMIGA

B] New Product Launch

  • Lead and Drive New Product launch process for owned Assets
  • Collaborate with R&D, Tech Services & Regulatory Teams for meeting Crop objectives of new Products
  • Ensure timely launches and delivery of Business as per projected Business cases
  • Lead and drive Product maturity in three years time horizon from launch year

C] Drive Crop-wise annual Sales budget achievement

  • Provide support & enable budgeting process for befitting market objectives
  • Lead and drive Crop business for the year, with befitting marketing support
  • Coordinate with BUs, Supply Chain & Controlling teams for meeting business delivery objectives
  • Propose measures to improve profitability - for Existing & New products in coordination with Controlling team
  • Post season - Product audits and implement learnings into next year Crop strategy

Job Requirements:

  • B.Sc.(Agri)/M.Sc.(Agri) + MBA/PGD (Agribusiness Management) from Tier 1 institute
  • 10 to 15 years’ experience in Sales & Marketing, with at least 5 years’ experience in Marketing as a Crop Manager or Brand Manager
  • Excellent understanding of Crop Protection Industry and Market Knowledge
  • Good knowledge of Crop, Agronomy, Farming practices in various parts of the country, Crop Protection industry and market knowledge
  • Should be able to drive the portfolio with good influencing & execution skills

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